The major trends of 2022 in the field of Food Retail Design are meeting the new needs of a customer base increasingly focused on concepts of proximity and sustainability.
After the pandemic years that led to an exponential increase in online sales, even in the field of food-thanks to several start-ups born to cope with lockdowns-customers prefer brands that can convey values
positive in which to recognize themselves and with whom to build a relationship.
In this sense, even design that is as studied, sustainable and catchy as possible becomes crucial for the Custumer Journey-the path a customer takes during a relationship with a company-to become a strong attraction.
How does the architecture of delis, bakeries, cafes and pastry shops change in practice?
The focus on Shelf Life – time between food production and consumption – and the reduction of food waste requires a thorough study of space and minimal design that enhances freshness, convenience
and eco-sustainability.
Thus, there is a move toward a design that reduces the amount of displays on display and instead focuses attention on fewer products.
With this in mind, e-commercials and online outlets, especially in the United States, are also increasingly setting up pop-up or temporary stores to ensure unique, time-limited experiences that are enjoyed especially by younger people.
In food retail, “space conveys value“-explains the popular online blog Vend-“The more space there is in a store or display, the higher the perceived value of the goods.”
Also, after the pandemic years, customers are always looking for spaces where there is no risk of overcrowding. To communicate this kind of concept becomes increasingly important where space permits,
natural lighting with transparent windows. If space does not permit then lighting with 4,000- to 4,500-degree Kelvin LED bulbs should be favored to recreate a natural lighting effect.
Is it possible to feel at home in a retail food store?
Making customers feel at home has always been of paramount importance to any business. This has become even more important in the aftermath of the pandemic, with customers having an increasing need for inviting design
similar to that of a house.
This trend in the interior design industry, generally for all commodity sectors, allows for the recreation of a comfortable, inviting, and very homey atmosphere through the use of familiar furnishings. Wood floors, for example, can make a space warm and inviting.
Many food retail establishments have already incorporated these home design elements, and there are several retailers who are considering creating this type of atmosphere.
It is important to turn to specialists in food retail or in transforming your business into multi-purpose premises or bistros.
We are available to evaluate your locations.