Interior Design and Marketing are closely linked because one is able to influence the other.
The design and implementation of a Concept Store, in the field of Food Retail, allows to strengthen the identity of a Brand, convey messages and feelings, and push for the purchase of certain products.
In summary, Interior Design should not only meet aesthetic standards, but be a Marketing tool itself.
A new store concept
To better understand how Interior Design influences Marketing, and vice versa, we must first distinguish customers into two types:
– Convenience shoppers, who do not like to shop but only buy the strictly necessary and budgeted products;
– Recreational shoppers, i.e., customers who spend several times in shopping activity and are particularly influenced by store design and seek shopping experiences.
Therefore, the point of sale becomes a place of fundamental importance for its being able to activate the direct relationship between brand and customers, and it is the place where one can lead, push and condition toward certain consumption choices. This gave rise to visual merchandising, a discipline that includes the planning of several elements:- The classification of merchandise offerings;
– Layout, that is, the organization of the sales space;
– The display, that is, the design of product display.
With the right Interior Design, it is possible to do marketing!
A store in the world of Food Retail, in order to achieve the desired success, must have quality products and offer them in the best possible way, and must give atmospheres and emotions of purchase, thanks to the elements of Visual merchandising.
A store must know how to communicate, make its offerings visible and accessible, and inform the customer so as to stimulate a visit to the store and strengthen loyalty with it.