The right lighting, designed and targeted, can improve the shopping experience and increase sales, and thus the
consumption of a particular product. Indeed, it is not unusual to be drawn to a particular product during a walk, and often the motivation can be found in lighting that was able to enhance the
product. The retail world, in this sense, has been the forerunner of lighting studies and the area in which it works best. But let’s see how.
Why is proper lighting important in food retail?
Creating lighted areas that enhance the color and appearance of food, attracting attention and soliciting customers’ emotions, is one of the main goals of Food Retail activities.
That of lighting is among the strategies to differentiate and enhance a business because it adds value to any exhibition space, amplifying its content and making it fully functional.
Light, in this sense, is indispensable for presenting each item for sale, creating atmospheres and communicating the brand identity of the business. Knowing how to properly employ lighting helps improve the aesthetic quality of the store and stimulate emotions (increases the rate of sensoriality and interactivity of the environment). In fact, many studies show that 80% of sensory information comes from the eyes, so Lighting Design becomes critical.
How do you choose the right light?
It is good to say that there is no one-size-fits-all solution for every situation, but each activity requires a specific study. There are, however, guidelines that apply to all food retailers. The first step is to become aware of the type of experience you want to communicate to the client: different shades of light influence in different ways, and communicate different messages. A good interior designer knows the atmospheres that need to be recreated to increase the selling power of a business, and transforms the environment into a true representation of what the customer is looking for, with its
sensory interaction.
The ability to be able to play with different shades of light and the absence of light, which is also important in certain cases,
allows the Food Retailer to bring their Brand to life.
LED luminaires, backlights, track lighting, wall or floor lights all contribute to identity and create a ‘shopping experience.
This is why it is important to contact a professional in the field who can direct clients to the best solutions.